{"id":6567,"date":"2025-10-31T12:27:38","date_gmt":"2025-10-31T12:27:38","guid":{"rendered":"https:\/\/viniportugal.leadershipbt.com\/mission-vision\/"},"modified":"2026-05-22T15:23:47","modified_gmt":"2026-05-22T14:23:47","slug":"mission-vision","status":"publish","type":"page","link":"https:\/\/viniportugal.leadershipbt.com\/en\/who-we-are\/mission-vision\/","title":{"rendered":"Mission & vision"},"content":{"rendered":"\t\t
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WHO WE ARE<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Mission &
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OUR
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ViniPortugal is an organization that represents the entire Portuguese wine sector. Its mission is to promote the quality and excellence of Portuguese wines; to enhance Portugal\u2019s image as a producer of exceptional wines by highlighting the diversity of the Wines of Portugal brand; and to foster sustained growth in both the volume and average price of its wines. <\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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As Portugal's Interprofessional Wine Organization, ViniPortugal wants to assert itself by:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Capacity for inter-institutional coordination<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Ability to know the markets<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Ability to promote, stimulate, or structure interventions in the field of training<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Ability to build, implement, monitor and evaluate the actions of their Promotion and Marketing Plans<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

WHO WE ARE Mission &vision OUR MISSION AND VISION ViniPortugal is an organization that represents the entire Portuguese wine sector. Its mission is to promote the quality and excellence of Portuguese wines; to enhance Portugal\u2019s image as a producer of exceptional wines by highlighting the diversity of the Wines of Portugal brand; and to foster […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6638,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6567","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/pages\/6567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/comments?post=6567"}],"version-history":[{"count":16,"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/pages\/6567\/revisions"}],"predecessor-version":[{"id":17427,"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/pages\/6567\/revisions\/17427"}],"up":[{"embeddable":true,"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/pages\/6638"}],"wp:attachment":[{"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/media?parent=6567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}