{"id":11265,"date":"2020-06-02T00:00:00","date_gmt":"2020-06-01T23:00:00","guid":{"rendered":"https:\/\/viniportugal.leadershipbt.com\/frederico-falcao-elected-president-of-viniportugal\/"},"modified":"2020-06-02T00:00:00","modified_gmt":"2020-06-01T23:00:00","slug":"frederico-falcao-elected-president-of-viniportugal","status":"publish","type":"post","link":"https:\/\/viniportugal.leadershipbt.com\/en\/frederico-falcao-elected-president-of-viniportugal\/","title":{"rendered":"Frederico Falc\u00e3o elected president of ViniPortugal"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/viniportugal.leadershipbt.com\/wp-content\/uploads\/2026\/04\/Others_-_Imagem_Default_-_740.jpg\"><\/p>\n<div>\n<div class=\"rich-text\">Frederico Falc\u00e3o is the new president of the Board of ViniPortugal, the Interprofessional Association of the Portuguese Wine Industry and the entity managing the brand Wines of Portugal. The new leader succeeds Jorge Monteiro in the association\u0092s executive presidency.<\/div>\n<\/p><\/div>\n<div>\n<div class=\"rich-text\">The new governing bodies for the 2020\/2023 triennium were elected at the General Assembly that took place last Wednesday, May 27 th , at the facilities of CNEMA, in Santar\u00e9m. ViniPortugal\u2019s Board led by Frederico Falc\u00e3o also includes Jorge Basto Gon\u00e7alves, Chairman of the Board of Directors of Fenadegas (Portuguese Federation of Winery Cooperatives), representing Production, and Jo\u00e3o Gomes da Silva, Marketing and Sales Administrator at Sogrape Wines, representing Trade. Born in Chamusca, Ribatejo region, Frederico Falc\u00e3o has a degree in Agronomy from the University of \u00c9vora, with a postgraduate degree in Oenology from the Catholic University of Portugal in Porto. He developed his career as a winemaker in several wineries \u2013 Espor\u00e3o, Companhia das Lez\u00edrias, Pegos Claros and Funda\u00e7\u00e3o Abreu Callado. Between 2012 and 2018 Frederico Falc\u00e3o was president of the IVV \u2013 Instituto da Vinha e do Vinho, the Portuguese wine authority, having been the youngest president of this institute. Between 2018 and 2019 was CEO of Bacalh\u00f4a winery. \u201cIt is with great satisfaction that I assume the leadership of ViniPortugal. It is an association I know quite well, which has been developing a very meritorious work in the promotion of Wines of Portugal at a global level and it is on this path that I intend to continue in the coming years, putting even more energy to try to help the wine sector to grow more rapidly.\u201d, said Frederico Falc\u00e3o. The new president of ViniPortugal points out three priorities for this mandate: creating an observatory for international markets; reinforce the focus on training economic agents and promote more actions to enhance Portuguese wines in the international market, seeking to increase the average price per bottle. Responding to the challenges posed to Portuguese wines by the Covid-19 pandemic is another priority.<\/div>\n<\/p><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Frederico Falc\u00e3o is the new president of the Board of ViniPortugal, the Interprofessional Association of the Portuguese Wine Industry and the entity managing the brand Wines of Portugal. The new leader succeeds Jorge Monteiro in the association\u0092s executive presidency.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76,1],"tags":[],"class_list":["post-11265","post","type-post","status-publish","format-standard","hentry","category-economy","category-sem-categoria"],"acf":[],"_links":{"self":[{"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/posts\/11265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/comments?post=11265"}],"version-history":[{"count":0,"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/posts\/11265\/revisions"}],"wp:attachment":[{"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/media?parent=11265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/categories?post=11265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/tags?post=11265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}