{"id":11851,"date":"2015-09-09T00:00:00","date_gmt":"2015-09-08T23:00:00","guid":{"rendered":"https:\/\/viniportugal.leadershipbt.com\/wines-of-portugal-heritage-unique-varietals-and-authentic-history\/"},"modified":"2015-09-09T00:00:00","modified_gmt":"2015-09-08T23:00:00","slug":"wines-of-portugal-heritage-unique-varietals-and-authentic-history","status":"publish","type":"post","link":"https:\/\/viniportugal.leadershipbt.com\/en\/wines-of-portugal-heritage-unique-varietals-and-authentic-history\/","title":{"rendered":"Wines of Portugal: heritage, unique varietals and authentic history"},"content":{"rendered":"

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Portugal’s Promise’ is the article’s title dedicated to the Portuguese table wines at Market Watch magazine.<\/div>\n<\/p><\/div>\n
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In the September issue, the Market Watch magazine published an article about the Wines of Portugal, with a special focus on Portuguese table wines and its success in the US market. For decades, Port and Madeira dominated Portugal\u2019s exports, and table wine offerings were practically nonexistent outside of small ethnic enclaves. But thanks to increasing production quality and the storied winemaking heritage, the Portuguese table wines are emerging as equals to their fortified counterparts. Nuno Vale,chief marketing officer of the trade group ViniPortugal, points to the recession as a key driver of recent growth. \u201cWhen the financial crisis hit, wineries were forced to look elsewhere as consumption in Portugal decreased,\u201d he explains. \u201cCompanies spent more time focusing on the U.S. market, and there has been larger interest and increased distribution as a result.\u201d Although discovery plays a big part in the country\u2019s growing sales, Portugal\u2019s winemaking heritage is well-established. Some winemakers continue to use traditional techniques, such as foot-treading in shallow stone basins called \u201clagares.\u201d Portugal also has a prodigious number of indigenous grape varietals\u2014more than 250. Many winemakers choose to use a combination of indigenous and international varietals, while others stick with strictly native grapes. The diversity of soils and climates are the region\u2019s \u201csecret weapon\u201d, responsible for varied wine styles. Portugal also has a prodigious number of indigenous grape varietals (more than 250). Many winemakers choose to use a combination of indigenous and international varietals, while others stick with strictly native grapes. Throughout the article is pointed out the difficulties of the commercialization in the US and the efforts that should be implemented to struggle them. \u201cThe greatest challenge is the lack of distribution in the United States,\u201d says ViniPortugal\u2019s Vale. \u201cDistribution and equity on the shelf need to rapidly increase in order to meet the demands of the market while interest in Portugal is still high.\u201d Nuno Vale also notes the important role of gastronomy in the promotion of tourism and wines. \u201cWe need to connect the wines to our country\u2019s natural resources and gastronomy.\u201d ViniPortugal\u2019s Vale points to Portugal\u2019s affordability and accessibility. \u201cAmericans are rapidly discovering Portugal as a tourist destination, and wine tourism appears to be a huge driver of that trend,\u201d he explains.To overcome difficulties, increase consumption and create awareness about Portuguese wines is essential to raise a joint growth, a collective effort among trade groups, importers and brands. Read the full article here.<\/div>\n<\/p><\/div>\n
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Portugal’s Promise’ is the article’s title dedicated to the Portuguese table wines at Market Watch magazine.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76,1],"tags":[],"class_list":["post-11851","post","type-post","status-publish","format-standard","hentry","category-economy","category-sem-categoria"],"acf":[],"_links":{"self":[{"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/posts\/11851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/comments?post=11851"}],"version-history":[{"count":0,"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/posts\/11851\/revisions"}],"wp:attachment":[{"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/media?parent=11851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/categories?post=11851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viniportugal.leadershipbt.com\/en\/wp-json\/wp\/v2\/tags?post=11851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}