Press kit
The Wines of Portugal brand is a collective trademark and a means of promoting Portuguese wines around the world.
ViniPortugal
ViniPortugal is the Interprofessional Wine Association, recognized by the Ministry of Agriculture on October 1, 2015.
Its mission is to “promote the image of Portugal as a wine producer par excellence, enhancing the value of the Vinhos de Portugal/Wines of Portugal brand,” contributing to “sustained growth in the volume and average price of Portuguese wines.”
ViniPortugal’s member organizations comprise eight associations and one professional confederation:
Trade representatives: ACIBEV, AEVP, ANCEVE, AND
Production representatives: CAP, FENADEGAS, FENAVI, FEVIPOR
Representatives of demarcated regions: ANDOVI
Activity: International promotion of the image of Portuguese wines
Governing bodies: General Assembly Board, Supervisory Board and Management
Management board: Frederico Falcão, Presidente; Mário Joaquim Abreu Lima; Vice-President for Production; João Gomes da Silva, Vice-President for Trade
Foundation: 15 October 1996
Headquarters
Headquarters
Rua Mouzinho da Silveira, n.º 5
1250-165 Lisboa
Porto
Porto
World of Wine, Rua do Choupelo
4400-088 Vila Nova de Gaia
VINIPORTUGAL IN NUMBERS
30
Years promoting Portuguese wines
14
Priority international markets
8,5
Millions of euros invested in promotion in 2025
+100
Marketing actions implemented every year
966
Millions of euros in Portuguese wine exports in 2024
6,8
Millions of hectoliters of production in 2024
8,4%
From the export of agri-food products in 2024
47%
Is the average percentage of wine production exported by volume
9th
Portugal's place in the international wine trade rankings in 2024
VINEYARD AREA
171,263 ha
Total vineyard area in Portugal (2024)
2,7%
Of the world’s vineyard area
WINES DOC (2023/24)
TOP GRAPES
Red
- 11% Aragonez
- 8% Touriga Franca
- 7% Touriga Nacional
- 5% Castelão
- 4% Baga
WHITE
- 7% Fernão Pires
- 4% Loureiro
- 4% Arinto
- 3% Síria
- 2% Alvarinho
Management
Elected in March 2023 for the three-year period 2023/2025, ViniPortugal’s Board is made up of three members: Frederico Falcão, João Gomes da Silva and Mário Joaquim Abreu Lima.
FREDERICO FALCÃO
CEO
FREDERICO FALCÃO
CEO
MÁRIO JOAQUIM ABREU LIMA
Vice-President
PRODUCTION REPRESENTATION
MÁRIO JOAQUIM ABREU LIMA
Vice-President
PRODUCTION REPRESENTATION
JOÃO GOMES DA SILVA
Vice-President
TRADE REPRESENTATION
JOÃO GOMES DA SILVA
Vice-President
TRADE REPRESENTATION
Downloads
Press kit em português
Aceda aqui a toda a informação que precisa sobre a ViniPortugal: a nossa missão, equipa, onde estamos e os principais marcos da nossa actividade.
Press kit em inglês
Aceda aqui a toda a informação que precisa sobre a ViniPortugal: a nossa missão, equipa, onde estamos e os principais marcos da nossa actividade.
