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WHO WE ARE

Mission &
vision

OUR
MISSION AND VISION

ViniPortugal is an organization that represents the entire Portuguese wine sector. Its mission is to promote the quality and excellence of Portuguese wines; to enhance Portugal’s image as a producer of exceptional wines by highlighting the diversity of the Wines of Portugal brand; and to foster sustained growth in both the volume and average price of its wines.

As Portugal's Interprofessional Wine Organization, ViniPortugal wants to assert itself by:

Capacity for inter-institutional coordination

Ability to know the markets

Ability to promote, stimulate, or structure interventions in the field of training

Ability to build, implement, monitor and evaluate the actions of their Promotion and Marketing Plans

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