Wines of Portugal rise in Poland

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Founded in 1996, ViniPortugal is the Interprofessional Organisation of Portuguese Wine, recognised by order of the Ministry of Agriculture, and is the managing entity of the Wines of Portugal brand. Its mission is to promote the quality and excellence of Portuguese wines.
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As VINIPORTUGAL's Mission is to promote the image of PORTUGAL as a producer of wines of excellence, in the implementation of its Annual Marketing Plan, VINIPORTUGAL relates with the producers who are committed to the internationalisation of their companies or the exportation of their products.
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The Wines of Portugal brand is consistently present on 4 continents and 21 strategic markets where it carries out over 100 promotional activities for Portuguese wines every year, involving more than 370 national producers.
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Wines of Portugal rise in Poland

Economy, Sem categoria

350 visitors joined the wine tasting organized in partnership with PPCC – Portuguese-Polish Chamber of Commerce, in Warsaw

Warsaw has received the first Wines of Portugal Grand Tasting, organized by ViniPortugal, in partnership with the Portuguese-Polish Chamber of Commerce. The initiative supported 2 seminars, where attended 350 visitors and 50 professionals. The main purpose of the event was to enhance the knowledge about the Portuguese wines in this strategic market. Poland is a small market however Portugal holds a significant share of 9% in volume, but only 6% in value. So, in this event, in order to improve the Wines of Portugal brand, attended exclusively more than 200 wines from medium to high ranges. The success of this event, which had an experimental origin, opens up strong chances for a new edition in 2016.

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