WINECON FINE WINE EXHIBITION HOTEL SHANGRI-LA CHENGDU 2026

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Founded in 1996, ViniPortugal is the Interprofessional Organisation of Portuguese Wine, recognised by order of the Ministry of Agriculture, and is the managing entity of the Wines of Portugal brand. Its mission is to promote the quality and excellence of Portuguese wines.
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As VINIPORTUGAL's Mission is to promote the image of PORTUGAL as a producer of wines of excellence, in the implementation of its Annual Marketing Plan, VINIPORTUGAL relates with the producers who are committed to the internationalisation of their companies or the exportation of their products.
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The Wines of Portugal brand is consistently present on 4 continents and 15 strategic markets where it carries out over 100 promotional activities for Portuguese wines every year, involving more than 370 national producers.
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Portuguese producers have sought to affirm the distinctive character of Portuguese wine always guaranteeing high standards of quality. Here you can find information about the national producers who participate in ViniPortugal's actions.
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WINECON FINE WINE EXHIBITION HOTEL SHANGRI-LA CHENGDU 2026

China

22 of 25 of Março | 2026

As part of its 2026 Promotion Plan and with the aim of identifying new business opportunities for producers across Asia, Wines of Portugal will be attending the WineCon Fine Wine Exhibition at the Shangri-La Hotel in Chengdu from 22 to 25 March.

Wines of Portugal features 12 producers from six different regions.

On the 22nd, a masterclass for 60 professionals will be held, led by trainer Marshall Chen, featuring 12 wines and thus representing all the producers attending the fair.

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