WHO WE ARE
Activity and institutional strategy
ACTIVITY AND INSTITUCIONAL STRATEGY
ACTIVITIES
The annual activity in international markets is established through the Marketing Plan for the Wines of Portugal brand, complemented by the professional training and consumer education activities developed within the scope of the Academia Vinhos de Portugal.
In the Portuguese market, the main annual event is the Wines of Portugal Contest, which generally takes place in May. Also significant is the activity in the Salas de Provas (Wine Tasting Rooms) of Vinhos de Portugal, in Lisbon (renovated in 2015) and in Porto (renovated in 2019).
At the Annual Wines of Portugal Forum, which takes place in November, ViniPortugal presents, together with the Regional Wine Commissions, the balance of the year and a presentation of the plans to be launched in the following year. For a better monitoring of our activity, it is suggested to read the documents that are available below.
Operational and marketing plans
Management reports
Portuguese Wine Forum
ACTIVITY AND INSTITUCIONAL STRATEGY
Institutional strategy
Acting in a network, developing and executing innovative and relevant market strategies and plans that affirm Portugal as the hotspot of the international wine scene.
The markets in which ViniPortugal operates, which will be those established in extension in the Wines of Portugal brand plan, must correspond to:
