WHO WE ARE
ViniPortugal
ViniPortugal is the Inter-Professional Wine Organization of Portugal, recognized by Order of the Ministry of Agriculture, and is the managing body of the Wines of Portugal brand.
ABOUT
VINIPORTUGAL
Founded in 1996, as a private non-profit association it brings together associations and professional organizations linked to the trade (ACIBEV, AEVP and ANCEVE), production (FENAVI and FEVIPOR), cooperatives (FENADEGAS), distillers (AND), farmers (CAP) and Designations of Origin (ANDOVI).
Through ViniPortugal, the Wines of Portugal brand has a consistent presence across four continents and 15 strategic markets. With an annual investment of over €8 million, it carries out more than 100 promotional activities for Portuguese wines every year, involving more than 500 national economic agents.
29 YEARS PROMOTING PORTUGUESE WINES
Management
Elected in March 2023 for the three-year period 2023/2025, ViniPortugal’s Board is made up of three members: Frederico Falcão, João Gomes da Silva and Mário Joaquim Abreu Lima.
FREDERICO FALCÃO
CEO
FREDERICO FALCÃO
CEO
MÁRIO JOAQUIM ABREU LIMA
Vice-President
PRODUCTION REPRESENTATION
MÁRIO JOAQUIM ABREU LIMA
Vice-President
PRODUCTION REPRESENTATION
JOÃO GOMES DA SILVA
Vice-President
TRADE REPRESENTATION
JOÃO GOMES DA SILVA
Vice-President
TRADE REPRESENTATION
MANAGEMENT TOOLS
ViniPortugal is governed by the following management instruments:
Institutional Strategic Plan
Covers a period of three years. The plan for the 2023–2025 triennium is now in effect.
Marketing and Promotion Plan for the Wines of Portugal brand
It covers a period of three years (in this case, 2023/2025).
Annual Operating Plan
Composed of the Activity Plan, Marketing Plan and Budget.
