The annual activity in international markets is established through the Marketing Plan for the Wines of Portugal brand, complemented by the professional training and consumer education activities developed within the scope of the Academia Vinhos de Portugal.
As Portugal's Interprofessional Wine Organization, ViniPortugal wants to assert itself by:
Capacity for inter-institutional coordination
Ability to know the markets
Ability to promote, stimulate or structure training interventions
Ability to build, implement, monitor and evaluate the actions of their Promotion and Marketing Plans